Productsup raises over $70M in funding from Bregal Milestone and Nordwind Capital

April 6, 2022

The investment will enable Productsup to pursue product development and M&A activity that will further its global expansion and mission to empower brands, retailers, marketplaces, and service providers to tell a consistent story across all commerce channels and win more customers

Berlin, 6 April 2022 - Productsup, the leading P2C software company, today announced a Series B funding round for more than $70 million (€65 million) led by Bregal Milestone, a leading European technology growth capital firm, with participation from its existing investor, Nordwind Capital. The investment will enable Productsup to further advance its product development, target merger and acquisition opportunities, strengthen its partner network, and expand to new markets to solidify its position as the leading global solution for commerce success.

“What was once a simple task of bringing products to consumers has become an overwhelmingly complex process for today’s businesses,” said Vincent Peters, CEO at Productsup. “We’re in a new era of commerce where outdated approaches are no longer effective. This funding will allow us to work toward our mission to radically rethink how companies manage their products within the commerce ecosystem, ultimately empowering our customers to turn complexity into a competitive advantage.”

With global ecommerce sales projected to reach over $5 trillion by 2022, the market is ripe with opportunities for commerce businesses to scale. But research shows that more than one-third (37%) of decision-makers are concerned with the consistency of product information being passed through their tech stack. Productsup fills this gap, working with over 900 global brands, retailers, marketplaces, and service providers to help them gain control over their omnichannel strategy in order to gain market share. Processing over two trillion products per month, the Productsup product-to-consumer (P2C) platform is the only solution available that provides a holistic view of data across every product touchpoint. The platform enables companies to tell a consistent product story across more than 2,500 marketing and selling channels, which drives higher conversions and reduces time-to-market.

Productsup has seen a recent acceleration in its business thanks to its unique set of enterprise capabilities, growing net new ARR by over 60% in the last twelve months. Productsup currently boasts a gross revenue retention rate of 90% and a net revenue retention rate of 120%. Beyond financial gains, the company has increased its headcount from 150 to 300 employees, expanded its leadership team, and was named a leader in P2C management by Constellation Research all within the last year.

“Our decision to partner with Productsup was based on its long-term, sustainable trajectory as a mission-critical enterprise-grade commerce solution,” said Cyrus Shey, Managing Partner of Bregal Milestone. “Whereas alternative vendors mostly offer point solutions, Productsup uniquely addresses the needs of the evolving commerce market for a single view of all product information value chains and offers seamless, end-to-end product data control – across all global channels and in real-time.”

Productsup will work closely with Bregal Milestone’s in-house value creation team, Milestone Performance Partners, to identify and invest in various product development initiatives to further accelerate Productsup’s growth. As part of the funding round, Bregal Milestone will partner with existing investor Nordwind Capital who initially invested in the company in 2017 and still retains a majority stake in Productsup after the transaction.

“This investment substantiates the effort and work we have put forth into transforming Productsup to be the P2C category leader,” said Christian Plangger, Managing Partner of Nordwind Capital. “We are excited to partner with a renowned technology-focused growth capital firm like Bregal Milestone to continue to build on the company’s successes and accelerate its growth globally.”
“With technology advancements like the metaverse on the horizon, these are exciting times for the commerce world,” said Marcel Hollerbach, Co-Founder and Chief Innovation Officer at Productsup. “We are about to enter a new era of innovation, so it’s our priority to ensure companies are equipped to manage the proliferation of shopping channels and experiences to become the disruptors – not the disrupted.”

For more information about Productsup, please visit

About Productsup

Productsup frees brands, retailers, service providers, and marketplaces from commerce anarchy. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI. Learn more at

About Nordwind Capital (NC Growth Fund)

Nordwind Capital is a German based technology-focused growth capital investor focusing on leading, fast growing technology companies headquartered in Germany, Austria, or Switzerland. Nordwind Capital currently has € 500 million assets under management in the main sectors software, eCommerce, media & communications, and tech-enabled services. The firm supports companies with equity investments ranging from €10 to 40 million.

About Bregal Milestone

Bregal Milestone is a leading European technology growth capital firm dedicated to making investments in ambitious, high-growth technology companies. The firm provides growth capital and strategic assistance to support market-leading companies in the technology and technology-enabled services sectors. Bregal Milestone is part of Bregal Investments, a leading global investment firm that has invested over €15 billion to date.